RUHEDAZAOYOUXIAOSHOULIDEPINPAIWENHUA？

（ZUOZHE：GONGCHUANGPINPAICEHUAJIGOU）

（BENWENWEIGONGCHUANGPINPAICEHUAJIGOUZHUANJIAYUANCHUANGWENZHANG，RUXUZHUANZAI，QINGYUWOMENLIANXI，BINGZHUMINGCHUCHU。XIEXIE!）

　　 说起品牌文化，我们不能不提可口可乐，因为它是全球最成功的品牌。可口可乐的成功在于为消费者提供了一个有丰富文化内涵的品牌而不是冷冰冰的产品。同时，它的过人之处，把美国人的精神、美国人的生活方式揉进了品牌文化，通过长期不懈的演绎，与时俱进的整合传播，渗透全球，长盛不衰。

　　KEKOUKELEDECHENGGONG，JIWOMENSHENMEQISHINI？ZUIDADEQISHIJIUSHIBAPINPAIWENHUABIANCHENGLERENMENSHENGHUOZHONGDEYIBUFEN。RUGUOYIGEPINPAICHENGWEIMOUZHONGWENHUADEXIANGZHENGHUOZHEZAISHENGHUOZHONGXINGCHENGXIGUANDESHIHOU，NEIMETADECHUANBOLI、YINGXIANGLIHEXIAOSHOULISHIWUFAGULIANGDE，BINGQIEZHEIGEPINPAIJIUJIANGYUTASUODAIBIAODEWENHUAGONGFUCHEN，KEJIANPINPAIWENHUADEMEILISHIDUOMEXIYINREN!

　　NEIME，RUHEDAZAOYOUXIAOSHOULIDEPINPAIWENHUANI？ZHUYAOCONGRUXIAJIGEFANGMIANCHANSHU，HUANYINGDAJIATAOLUN。

　　首先，我们要了解品牌文化的特征。　　

　　PINPAIDEWENHUAYUNHANYUEFENGFU，YURENMENDESIXIANG、QINGGANYUEMIQIE，TAJIUYUEJUYOUMEILI，NEIME，PINPAIWENHUAYOUNAXIETEZHENGNI？BIZHERENWEIZHUYAOYOURUXIASANGEXIANZHUTEZHENG：　　

　　（1）PINPAIWENHUASHIYOUXIAOFEIXUQIUJUEDINGDE。　　

　　PINPAIWENHUASUIYOUQIYEZUZHISHISHI，DANYOUXIAOFEIZHEXUQIUJUEDING，BUSHISHENGCHANZHUDAOERSHIXIAOFEIZHUDAO，HUANJUHUALAISHUO，JIUSHIXIAOFEIZHERENTONGNIDEWENHUA，BINGCHANSHENGGOUMAIXINGDONG；TONGSHI，PINPAIWENHUASUIZHEXIAOFEIZHEDEXUQIUDEBIANHUAERBUDUANDIBIANHUA，YINERPINPAIWENHUAYEYAOYUSHIJUJIN，BUDUANCHUANGXIN。BIRU，QINGDAOHAIERDEGUANLIWENHUAZHONGZHIXINGDE“LIANGGEDAJIAOYIN”WENHUA，JIUSHIRANGZAIGONGZUOZHONGFANCUOWUDEYUANGONG，CAIZAI“LIANGGEDAJIAOYIN”SHANG，DANGZHETONGSHIDEMIANQIANJIANTAO，YIZHIDADAOSHAOFANCUOWU，TIGAOSHENGCHANZHILIANG，TONGSHIJIAOYUYUANGONGDEMUDE；DANSUIZHEHAIERJITUANZOUXIANGGUOJIHUA，ZAIMEIGUODEGONGCHANGLI，“LIANGGEDAJIAOYIN”WENHUAJIUYUDAOLEMAFAN，DANGZHETONGSHIDEMIANQIANJIANTAOZIJI，MEIGUORENRENWEITADEZIZUNSHOUDAOSHANGHAI，WEIFANLERENQUAN，SHI“LIANGGEDAJIAOYIN”DEZUOFAWUFAZHIXING，RUHECHULINI？HAIERJITUANDIAOZHENGLETADEZUOFA，RANGZAIGONGZUOZHONGBIAOXIANTUCHUDEYUANGONG，ZHANZAI“LIANGGEDAJIAOYIN”SHANGJIESHAOZIJICHENGGONGDEJINGYAN，JILITONGSHIBAGONGZUOZUODEZUIHAO，BINGQIETIGAOLESHENGCHANXIAOLV，TONGGUOGAIBIANHOU，DEDAOXUDUOMEIGUOYUANGONGDEHUANYING，CONGERSHIHAIERJITUANWENHUAGENGHAODIZHIXINGXIAQU。YINCI，SUIZHEBUTONGWENHUARENQUNDEXUQIUDEBIANHUA，PINPAIWENHUAYEYAOBUDUANDIDIAOZHENGYUCHUANGXIN，ZHEIYANG，PINPAIWENHUACAIYOUGENGDADESHENGMINGLI。　　

　　（2）PINPAIWENHUAKEYISHIXIANDUOFANGMIANDERENTONG。　　

　　WUYEBUKAavMIANFEI-SANJIPIANZAIXIANGUANKANYOUQIYENEIBUDANGERENTONG，YIBANSHITONGGUO“JIAZHIGUAN——NINGJULI——SHENGCHANLI”DEDANYIMOSHI；PINPAIWENHUAZESHIZHEYANYUJIANZAOGUOCHENGZHONGDEDUOFANGMIANGUANXIDEXIEDIAO，CONGERDADAOSHEHUIGEGEXIAOFEILINGYU、XIAOFEICENGCIDEDUOFANGMIANRENTONG，TONGGUODUOFANGMIANDE“WENHUAGONGMING——RENTONGPINPAI——RENGOUCHANPIN”DEDUOBIANMOSHI，JITONGGUO“WENHUALI”LADONG“XIAOSHOULI”，CUJIN“CHANPINLI”，SHIXIANQIYECHIXUXINGFAZHAN。BIRU，SHENZHENYOUYIJIAQICHEJINGXIAOSHANGJIUSHITONGGUOWENHUA，SHIXIANLETADECHAYIHUAJINGYING。ZAIQICHESHICHANGJINGZHENGSHIFENJILIEDEQINGKUANGXIA，JINGYINGDECHANPINHEFUWUHENRONGYI“TONGZHIHUA”，ZAOCHENGQIYEYUQIYEZHIJIANDECHAYIXINGBIANDEYUELAIYUEMOHU，BULIYUQIYECHIXUXINGFAZHAN，YUSHIGAIQIYETONGGUODAZAOPINPAIWENHUAWEITUPOKOU，JIANLI“JIA”WENHUA，BUDUANDICONGQIYEJINGYINGHUODONGZHONGYANYI“JIA”WENHUA，BAQIYE、YUANGONG、CHEZHU、SHEHUIDENGDUOBIANGUANXI，YI“JIA”WEIZHUSUQIU，DEDAOLEYUANGONG、SHEHUIYUCHEZHUMENDUOFANGMIANDERENTONG，BINGCHANSHENGLEGONGMING，CONGERLADONGLEQICHEDEXIAOSHOU，SHIQIYEXUNMENGFAZHAN。KEXIDESHIGAIQIYEDE“JIA”WENHUA，MEIYOUZHURUGENGDUO“JIA”DENEIHAN，HAIHENKONGDONG，RUGUOBAZHEIGE“JIA”DAZAOCHENG“WENXIN、XINGFU、KAIXIN、MEIMAN”DEJIADEHUA，NEIME，“JIA”WENHUADEYINGXIANGLIGENGDA!　　

　　（3）PINPAIWENHUASHIYOUJIAZHIDE。　　

　　RUGUOBAWUYEBUKAavMIANFEI-SANJIPIANZAIXIANGUANKANBIZUOSHISHUDEGENDEHUA，NEIMEPINPAIWENHUAJIUSHIGUO。WUYEBUKAavMIANFEI-SANJIPIANZAIXIANGUANKANZHUIQIUDESHINEIBUXIAOYING，ERPINPAIWENHUAZHUIQIUDEGENGDUOSHIWAIBUXIAOYING，TASHIPINPAIJIAZHIDEJIZHONGTIXIAN，YESHIPINPAIDEWUXINGZICHAN，ERPINPAIJIAZHIDELEIJISHITONGGUOPINPAIWENHUALAISHIXIANDE，TONGSHI，PINPAIJIAZHIYESHIHENCUIRUODE，YIDANDEBUDAOXIAOFEIZHEDERENTONG，HENRONGYICHANSHENGYANGQUNXIAOYING，ZAOCHENGPINPAIZICHANDEYANZHONGLIUSHI。

　　MUQIAN，ZHONGGUOYOUXUDUOMINYINGQIYEJIABUZHONGSHIWUYEBUKAavMIANFEI-SANJIPIANZAIXIANGUANKANJIANSHE，HUOZHERENWEIWENHUATAI“XU”LE，CHUANGZAOBULEXIAOYI，ZHEIZHONGGUANDIANSHISHIFENCUOWUDE，RUGUOQIYEBUXIULIANHAOZIJIDEWENHUA“NEIGONG”，NEIMEGENGTANBUSHANGPINPAIWENHUALE。BIZHECENGFUWUXUDUOQIYEJITUANGONGSI，KANDAOTAMENBANDEQIYEBAOZHI，FENGGEDOUCHABUDUO，CHENGLEQIYEJIADEGERENPINGTAI，“MAPIWENHUA”SHIFENSHENGXING，YEXU，ZHEISHIZHONGGUOWUYEBUKAavMIANFEI-SANJIPIANZAIXIANGUANKANDEBEIAI；BAOZHISHIWUYEBUKAavMIANFEI-SANJIPIANZAIXIANGUANKANDECHUANGKOU，YESHIQIYEYUYUANGONGJIAOLIUDEYOUXIAOZAITI，QIMUDEJIUSHITIGAONINGJULI，RUGUOBAOZHIBANCHENGLE“LAOBANWENHUA”，QIANGJIAJIMEIYIWEIYUANGONG，SHIWENYOUDUOSHAOYUANGONGQUKANZHEIFENBAOZHI？YOUYOUDUOSHAOYUANGONGRENTONGYUGONGMINGNI？NEIMETONGGUOJIAOLIUSIXIANG，TIGAOYUANGONGDENINGJULIJIUWUFASHIXIAN，XIAOFEIZHEGENGJIANANRENTONGNILE，PINPAIWENHUADEJIAZHIYEJIUWUFATIGAO，LIRU“KELONG”PINPAIDEBIANZHI，DAOXIAQUDE“JIANLIBAO”PINPAI，JIUTONGQIYEJIADEFENGGEYUWUYEBUKAavMIANFEI-SANJIPIANZAIXIANGUANKANYOUBIRANDEZHIJIEGUANXI，ZAOCHENGLEPINPAIJIAZHIDESUNSHI。　　

　　其次，消费者体验品牌文化的过程是循序渐进的。　　

　　TAZHUYAOFENSIGEFANGMIANJINXING，MEIYIGEFANGMIANDEZHUYAOSUQIUHEFANGFADOUSHIBUTONGDE，YINERZHIDINGDECHUANBOCELVEYESHIBUTONGDE，TAZHUYAOFENWEIRUXIASIGEJIEDUAN：　　

　　（1）CHANPINSHUXINGJIEDUAN。　　

　　DUIYUZHONGGUOXUDUOQIYELAISHUO，HAICHUZAICHANPINJIEDUAN，SHENGCUNSHITAMENDESHOUXIANYAOKAOLVDEWENTI，WUYEBUKAavMIANFEI-SANJIPIANZAIXIANGUANKANJIANSHEGENGDUOPIANZHONGYUNEIBU，YOUYUQUESHAOZIJIN，KANDAODEGENGDUOSHIGUAZAIQIANGSHANGDELINIANHEKOUHAODENG，GENBENMEIYOUZHIXINGDAOWEI，ZAOCHENGLEWUYEBUKAavMIANFEI-SANJIPIANZAIXIANGUANKANZIYUANDELANGFEI。RUGUOBAWUYEBUKAavMIANFEI-SANJIPIANZAIXIANGUANKANDEYUANSUZHIXINGDAOSHENGCHAN、GUANLIZHONGQU，BINGQIEBATAGUIFANHUA，TONGSHIMANMANDIBIANCHENGYUANGONGDEZIJUEXINGWEI，JIUKEYIKONGZHICHANPINZHILIANG，TIGAOSHENGCHANXIAOYI；RUGUOBAWENHUAYUANSURONGHEZAICHANPINDEBAOZHUANGSHANG，XINGCHENGZIJIDUTEDEGEXING，JIUHENRONGYICHANSHENGCHAYIXING，SHIXIANCHANPINQUGE，PINPAIWENHUADEMEILIJIUTUXIANCHULAI，YINCI，CHANPINBAOZHUANGDESHEJIHEWUYEBUKAavMIANFEI-SANJIPIANZAIXIANGUANKANRONGHEQILAI，SHICHANPINSHUXINGJIEDUANTONGXIAOFEIZHEYOUXIAOGOUTONGDEZHONGYAODEZUCHENGBUFEN。BIRU，HAIERWENHUAZHONGDE“17XIAOSHIYINJINGLIRENDEJIANYICONGSHEJIDAOSHENGCHANCHUBINGXIANG”DEGUSHI，YIJI“ZABINGXIANG”DESHIJIAN，DOULINGRENJINJINLEDAO，ZHEIYESHIWUYEBUKAavMIANFEI-SANJIPIANZAIXIANGUANKANCHUANBODEYOUYONGTICAI。HAIYOUKEKOUKELEGONGSICHANPINDEBAOZHUANGJINGCHANGTUICHENCHUXIN，TASHIZHONGJINIYIZHONG“HUANLE、ZIYOU”DEGANJUE，BUDUANDIYANYIZHETADEPINPAIWENHUA，BUDUANDIJIPINPAIZICHANZUOJIAFA，TASHIZHIDEWOMENXUEXIDEBANGYANG。

　　（2）GANGUANTIYANJIEDUAN。

　　RUGUOWUYEBUKAavMIANFEI-SANJIPIANZAIXIANGUANKAN“NEIGONG”LIANHAOLE，NEIME，JIUYAOTONGGUOGUANGGAOTISHENGPINPAIWENHUADEHAOZHAOLI，RANGXIAOFEIZHEGENGDUOQUTIYAN，YIZHICHANSHENGGONGMING，CUJINCHANPINXIAOSHOU。MUQIAN，ZHONGGUOJUEDABUFENQIYEDEPINPAIWENHUAJIANSHEHAICHUYUCHANPINSHUXINGJIEDUAN，ZHIYOUBUFENQIYESHANGSHENGDAOXIAOFEIZHEGANGUANTIYANJIEDUAN。ZUIJINZHIYAODAKAIDIANSHI，SUIBIANDIAODAONAGEPINDAO，YINGRUYANLIANDEZUIDUODESHIPINPAIWENHUAGUANGGAO，QIZHONGDABUFENYOUSHIYANCAOXINGYEDEPINPAIQIYE。WULUNSHILIQUNJITUANDE“RANGXINLINGQULVXING”、HUANGSHANJITUANDE“SHANGAOYUNTAN”，HAISHIBAISHAJITUANDE“WOXINFEIXIANG”，HONGTAJITUANDE“SHANGAORENWEIFENG”DENGDENG，TAMENDEPINPAIWENHUACHUANBODOUSHUYUZHEIGEJIEDUAN。NEIME，BAISHAJITUANSHIRUHEYANYIWENHUADENI？WOMENZHIDAO，TADEWENHUAHEXINSUQIUSHI“FEIXIANG”，ER“FEIXIANG”GAINIANYOUSHIYIGEQINGXIDE、ZHIJIEKECAOZUODEDONGXI，BAISHAPINPAIZHURUJUYOUJINGSHENNEIHANDE“CHAOYUE、CHUANGXIN、CHENGGONG”DENGXIANGGUANYUANSU，CONGERSUZAOLEBAISHADUTEDE“FEIXIANG”WENHUA，ZAIJIASHANGTADEKOUHAOSHI“WOXINFEIXIANG”，JIANDANMINGLE，RONGYICHUANBO，HENKUAISHIBAISHAJITUANCONGQUYUXINGPINPAIFAZHANDAOQUANGUOXINGPINPAI，CONGPINPAIXIAOLIANGDISANDAOLIANXUSANNIANCHENGWEIQUANGUODANPINPAIXIAOLIANGDIYIDEPINPAI，WENHUASHITAZUIZHIJIEDECHUANBOLI，SHIXIANLEWENHUACHAYIHUAJINGYINGDEMUDE，DANGRAN，TAYEYOUXUDUOBUZUZHICHU，ZAICIBUZAICHANSHU。　　

　　（3）JIAZHIZHUZHANGJIEDUAN。　　

　　 DANGXIAOFEIZHERENTONGPINPAIWENHUAHEQINSHENTIYANLECHANPINZHIHOU，WEILEJINYIBUTISHENGGANGUANCENGMIAN，BINGYUJIAZHIZHUZHANGHEXIEDITONGYIQILAI，PINPAIWENHUAHAIXUJINYIBUJIAQIANGYUXIAOFEIZHEDEYOUXIAOGOUTONG，SHIZHICHENGWEIZHUDAOXIAOFEICENGDEJIAZHIGUAN，JIANLIQIZHANGQIDEPINPAIZHONGCHENGXIAOFEIQUN，BINGRANGTAMENRENTONGPINPAIDEJIAZHIGUANJIUSHIZIJIDEDAIBIAO。BIRU，BENCHIQICHEJIUSHISHENFENHEDIWEIDEXIANGZHENG，SHENDEYOUQIANRENDEXIAI；ZAIXIANGYANPINPAILI，555DAIBIAOZHESHENSHIDEFENGDU，QIXINGDAIBIAOZHERIBENRENDEWEIMEIJINGSHEN，ZONGGUANZHONGGUODEXIANGYANPINPAI，YOUYOUSHEINENGCHENGZAIZHONGHUAMINZUZHULIUWENHUANI？

　　MUQIANDEDIANSHIGUANGGAOZHONG，“WUYESHEN”PINPAISUQIUZHE“SHIGANCHUANGWEILAI”DEJINGSHEN，BENLAIHENYOUHAOZHAOLI，DANPINPAIGEXINGDEBUTUCHU，ERBIANDEBUTONGBUYANG；ERBAISHAJITUANDEXUANZELE“HE”WENHUAZUOWEIPINPAIYUANSU，JIANGZIJISHIYEDERONGHEYUZHONGGUOWENHUAWEIDAFUXINGDEBEIJINGZHIZHONGQU，XIANGTONGGUO“HE”FUYUBAISHAPINPAIYIWENHUADESHENGMINGLI，WAJUECHUZHONGHUAMINZU“HE”WENHUADEQIANLI，LAIDADAOTISHENGPINPAIJIAZHIDEMUDE，DANNANYUCHENGZAIZHEXIFANGWENHUADE“YANGYAN”XIANGKANGHENG，TONGSHI，BAISHAPINPAIHEXINJIAZHIDE“FEIXIANGWENHUA”SHANGBUZUYISHIBAISHAPINPAICHENGWEIYUWANBAOLU、555、QIXINGZHULUTIANXIA，BINGQIEZAIPINPAILILUNZHUNBEIBUZUDEQINGXINGXIATUICHULE“HE”WENHUA，ZHUDINGLETAJIANGHUIZOUDEGENGJIANNAN。　　

　　（4）SHENGHUOXIGUANJIEDUAN。　　

　　 TONGGUODUIPINPAIWENHUADEHEXINJIAZHIDEBUDUANDIYANYI，ZAIJIASHANGSHIJIANDEJILEI，RANGPINPAIDEJIAZHIGUANCHENJIZAIZHONGCHENGDEXIAOFEIZHEDENAOHAILI，YIPINPAIWEIRONG，BINGZIFADIGOUMAIGAIPINPAI，ZHUBUCHENGWEITAMENSHENGHUOZHONGDEBIXUPINHUOZHESHIMOUMOUWENHUAXIANGZHENGSHI，PINPAIJIANGHUISUOXIANGWUDI，ZHEISHIPINPAIWENHUAZHUIQIUDEZUIGAOJINGJIE。BIRU，KEKOUKELEXIANGZHENGZHEMEIGUOWENHUADE“ZIYOU、KUAILE”，MAIDANGLAODE“HANBAOBAOWENHUA”DAIBIAOZHEMEIGUOZHONGCHANJIEJIDECANYINWENHUA，WANBAOLUTIXIANZHEMEIGUOXIBUNIUZIDEKAITUOJINGSHEN，TAMENTONGGUOZHANGSHIJIANDEBUDUANDIYANYIZHETAMENDEPINPAIWENHUA，BINGZAIRENMENDESHENGHUOZHONGCHENJI，XINGCHENGLESHENGHUOXIGUAN，ZAIJIASHANGTAMENGENJUBUTONGDEWENHUAHEBEIJING，BUDUANDICHUANGXIN，SHIZHIFENGMIQUANQIU。NANGUAIKEKOUKELEGONGSIZONGCAI，GANSHUOCHU“RUGUOKEKOUKELEGONGCHANGHUOSHAODIAO，MINGTIANSHIJIESHANGDEYINXINGJIUHUISHANGMENLAI”DEKUANGYAN，KEJIANPINPAIWENHUASHENRUDAOSHENGHUODEMEILI!　　

　　第三、品牌经营者以哲学的高度去经营和管理品牌文化。　　

　　SHISHISHANG，PINPAIJINGZHENGDEHEXINJIUSHIPINPAIWENHUADEJINGZHENG，ERWENHUADEHEXINSHIZHEXUE；DANGQIAN，WOMENKANDAODEPINPAIWENHUADEJINGZHENGRENGSHIBIAOXIANG，QISHIZHIJIUSHIJINGZHENGQIYEZHIJIANPINPAIZHEXUEJINGJIEDEJIAOLIANG，JIUXIANG“SIXIANGZOUDUOYUANJIUNENGZOUDUOYUAN”GUANGGAOYUYIYANG，YINER，PINPAIJINGYINGZHEZHEXUEDEXIULIANYESHISHIFENZHONGYAODE，NEIME，RUHEQUJINGYINGHAOWENHUANI？ZHUYAOCONGRUXIADEJIGEFANGMIANJINXING：　　

　　（1）ZHIYOUSHENKELEJIEWENHUA，CAINENGGENGHAODEJINGYINGWENHUA。　　　

　　 PINPAIJINGYINGZHEYINGGAIBUDUANFENGFUZISHENDEWENHUAZHISHI，TEBIESHIYAOTIGAODUIYUYUYANWENZIDEGANWU，ZHENGRUBAISHAJITUANWENHUASUOTICHANGDE“JINGYUCIDAO，YICIWEISHENG”DEZHIYEHUAYUJINGYIYANG，ZUODAO“ZHUAN、JING、SHEN”。ZAIBIRU，BAISHAJITUANYI“HE”WENHUAZUOWEITADEPINPAIYUANSU，SHENGCHANCHU“HE”PAIXIANGYAN，DANYAOJITANEIHAN，JIUBIXUSHENRUYANJIUZHONGGUOWUQIANDUONIANDE“HEHEJINGSHEN”，BINGJIEHEDANGJINZHULIUWENHUAHEQIYEDESHIJIQINGKUANG，TILIANCHU“HE”WENHUADEJINGSUI，FAHUICHUANGZAOLI，BUDUANDICHUANGXIN，ANZHAOWENHUADEFAZHANQUSHI，BA“WENHUALI”ZHUANBIANWEI“SHENGCHANLI”，CAINENGGOUCUJINQIYECHIXUXINGFAZHAN。　　

　　（2）YAOBACHENGGONGDEWENHUAYUANSUZHURUJIPINPAI。　　

　　DANGRAN，BUNENGJINYISHIYONGYUCHANPINDEGUANGGAOXUE、YINGXIAOXUEDESHIJIAOLAIKANPINPAIJINGYING，ERYINGJIANGPINPAISHANGSHENGDAOWENHUADEGAODUANHEHEXIN，JIYIPINPAIZHEXUEQUJIEPOU、FENXIHEZHENGHE，BINGBACHENGGONGDEWENHUAYUANSUZHURUJIPINPAI，ZHEIYANGCAIYOUKENENGCHUANGXINCHUJIAOHAODELILUNZHIDAOPINPAIJINGYINGYUSHIJIAN。BIRU，MAIDANGLAOGONGSIDE“HANBAOBAO”CHANPIN，JIURONGHELEMEIGUOCANYINWENHUA，TONGGUOBUDUANDIDAZAOMAIDANGLAOSHUSHUDEXINGXIANGHEGUSHI，YANYIZHETADEPINPAIWENHUA。

　　MUQIAN，KANKANZHONGGUOXUDUOQIYEDEPINPAIJINGYINGSHIJIAN，BUNANFAXIANWOMENDEPINPAILILUNYIJINGMINGXIANLUOHOUYUPINPAISHIJIAN，ERPINPAILILUNYANJIUDEYIGEZUIDAWENTINAIZAIYU，PINPAIYANJIUZHEMENDEZHEXUEDIYUNPUBIANBUGOU，DUIPINPAIDEYANJIUJIBENSHANGRENGTINGLIUZAIXIFANGGUANGGAOXUEHEYINGXIAOXUEDECENGMIAN，TONGSHI，XUDUOQIYEJIABUZUNZHONGPINPAIRENCAIDEZHUANYEXING，GENGTANBUSHANGZHONGSHIPINPAIRENCAIDEPEIYANGLE，SHIHENBULIYUPINPAIWENHUADEJIANSHEDE。　　

　　（3）JINGYINGWENHUADESHIZHIJIUSHICONGWENHUAZHONGZHAODAOCHUANBODIANLAIWEICHANPINXIAOSHOUFUWU。　　

　　WOMENYINGBIMIANLUORU“WENHUA”DEXIANJING，BIJING，WENHUASHIYIZHONGYISHU，YONGJINYOUMEIGANSHINANYICHENGWEIRENMENXIAOFEICHANPINDELIYOU，RENMENSHIBUHUINAYISHUDANGMIANBAODE。BIRU，FUYATULIAOCEHUADE“HETULIAO”SHIJIAN，QIMUDESHIWEILETUCHUCHANPINWUDU、HUANBAO，RUGUOTABAZHEIGUSHIRONGJINWUYEBUKAavMIANFEI-SANJIPIANZAIXIANGUANKANLI，ZUOWEIGAOSUKEHUDEYOULIZHICHIDIAN，NEIMETADESHUOFULISHIHENQIANGDE。

　　YINCI，ZHIYOUBAWENHUADEYUANSURONGHEZAICHANPINHUOZHEPINPAIGEXINGZHONGQU，HUANJUHUALAISHUO，JIUSHIBAWENHUAZUOWEIZAITI，WAJUEZHICHIDIAN，JIEHECHANPINSHUXINGHUOZHESHIFUWUTEDIAN，BINGQIEJIXIAOFEIZHEDAILAIDELIYIDIANTONGYIQILAI，TONGSHIZHAODAOCHUANBODIANLAIWEICHANPINXIAOSHOUFUWU，BUDUANDICHUANBOHEYANYIPINPAIWENHUA，ZHEIYANGCAINENGBAWENHUADEJIAZHIZHENZHENGTIXIANCHULAI。　　

　　ZONGZHI，DAZAOYOUXIAOSHOULIDEPINPAIWENHUA，BINGBUSHIYIJIANJIANDANDESHIQING，TASHICUOZONGFUZADEZHIHUICHUANGZAOGUOCHENG，ZHIYOUDUIWENHUADESHENRUYANJIU，BINGJIANGQISHANGSHENGDAOPINPAIZHEXUEDEGAODU，LIYONGZHEXUEZHEIGECHAOJILILUNWUQIQUJIEPOU、FENXI、ZHENGHEHECHUANGXIN，CAIYOUKENENGCHUANGZAOCHUPINPAIJINGYINGSHIJIANDEPINPAILILUN，GENGHAODIFUWUPINPAIQIYE，WOMENZUOWEIPINPAIDEGONGZUOZHE，GENGYINGGAIZEWUPANGDAI，WEIPINPAIWENHUADEJIANSHEERNULI!

（本文为共创品牌策划机构专家原创文章，如需转载，请与我们联系，并注明出处。谢谢！）